Green Banana PR

Green Banana PR is a public relations and communications agency founded in 2020 by Hannah Levitt, a seasoned communications professional with over a decade of experience working with some of the world's most recognized sustainable brands. Based in London, the agency focuses on helping businesses—particularly those in fashion, lifestyle, and sustainability—tell compelling brand stories, build awareness, and drive sales. With a strong emphasis on authenticity and ethical marketing, Green Banana PR positions itself as a strategic partner for brands that want to stand out in a crowded marketplace without resorting to greenwashing.

Services Tailored to Sustainable and Fashion-Focused Brands

Green Banana PR offers a range of services designed to meet the unique needs of sustainable brands, especially those in fashion and lifestyle. The agency's expertise spans media relations, brand storytelling, event management, and digital marketing. Given its founder's background working with luxury fashion accounts at Stella McCartney and sustainable consultancy Eco-Age, the agency is particularly adept at navigating the intersection of high-end fashion and genuine sustainability. Services typically include:

• Media relations and press outreach
• Brand storytelling and narrative development
• Sustainability communications and greenwashing prevention
• Event management and community curation
• Brand partnerships and influencer collaborations
• Digital marketing and social media strategy
• Earth Day and cause-related marketing campaigns

For brands in the sustainable fashion space, Green Banana PR also offers specialized support for lab-grown diamond promotion and independent brand promotion. The agency's deep understanding of media and communications allows it to secure meaningful coverage in both mainstream and niche outlets, helping clients build brand prominence without sacrificing their ethical values.

Methodology: Authentic Storytelling and Greenwashing Prevention

Green Banana PR's approach is grounded in the belief that communicating a brand's sustainability story creatively and authentically is more important than ever. The agency works closely with clients to identify their unique value propositions and craft narratives that resonate with conscious consumers and key media contacts. A core part of its methodology is greenwashing prevention—ensuring that every claim made is backed by genuine action and transparent reporting. This is particularly critical in industries like fashion, where consumers and journalists alike are increasingly skeptical of surface-level sustainability claims. By focusing on genuine sustainability messaging, Green Banana PR helps brands build trust and long-term loyalty. The agency also emphasizes community curation, connecting clients with like-minded influencers, partners, and audiences who share their commitment to positive change.

Based in London with a Global Outlook

Green Banana PR is headquartered in London, a global hub for fashion, media, and sustainability innovation. The agency's London base allows it to tap into a rich network of journalists, editors, and influencers who cover the sustainable fashion and lifestyle beats. While many of its clients are based in the UK and Europe, Green Banana PR also works with international brands looking to break into the British market or amplify their presence globally. The founder's experience working with world-leading sustainable brands has given the agency a nuanced understanding of cross-cultural communication and the ability to tailor strategies for diverse audiences. Whether a client is a small independent label or a growing B2B sustainability consultancy, Green Banana PR offers the strategic insight and media connections needed to cut through the noise.

Green Banana PR is an ideal partner for fashion and lifestyle brands that prioritize sustainability and want to communicate their impact without resorting to hype. The agency is also a good fit for companies in the lab-grown diamond, eco-friendly beauty, or ethical consumer goods sectors. Because of its focus on genuine sustainability messaging, Green Banana PR is particularly well-suited for businesses that have strong environmental credentials but struggle to articulate them in a way that resonates with both media and consumers. For brands that value authenticity, transparency, and creative storytelling, this London-based agency offers a thoughtful, results-driven approach to public relations and communications.