Daniel Novak

Daniel Novak is a crisis communications consultant who has advised CEOs, general counsel, and boards through product recalls, data breaches, executive departures, and hostile media cycles. He spent eight years at a global crisis firm before opening his own practice focused on tech and financial services.

His writing on crisis response, holding statements, and post-incident recovery draws from live cases where the wrong first sentence cost the client a nine-figure market cap. Daniel teaches that the best crisis plan is the one written six months before the crisis.