First Quarter
First Quarter is a public relations agency (founded 2024).
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About First Quarter
First Quarter is a boutique communications consultancy that brings a sharp, strategic lens to brand storytelling and reputation management. Founded in 2024 by Samantha Baït, a former L'Oréal executive, the agency operates at the intersection of beauty, culture, luxury, and well-being. Rather than offering a one-size-fits-all approach, First Quarter focuses on strategic reframing—helping brands identify new narratives that drive business growth and long-term impact. Based in , , the agency serves clients who are looking to build bridges between traditionally siloed worlds, such as luxury and popular culture, or corporate well-being and brand identity.
Strategic Reframing and Brand Ecosystem Development
First Quarter’s core strength lies in its ability to help brands rethink their positioning from the ground up. Samantha Baït’s background in beauty and her deep understanding of consumer culture allow the agency to craft communication strategies that are both aspirational and grounded. The agency works closely with heads of communication to develop a brand communication strategy that aligns with business objectives, whether that means entering new markets, launching products, or revitalizing a legacy brand. First Quarter’s approach is holistic: it considers the entire brand ecosystem, from celebrity management and brand ambassador selection to long-term reputation building. The agency excels at creating advocacy campaigns and collaborations that resonate with modern audiences, ensuring that every initiative contributes to a coherent and compelling brand story.
Comprehensive Campaign Management and Digital Marketing
Beyond strategy, First Quarter offers hands-on campaign management and digital marketing services. The agency’s 360 activation strategy covers everything from event planning and content creation to digital marketing and social media management. First Quarter is particularly adept at blending traditional public relations with modern digital tactics, helping brands maintain relevance in a fast-changing media landscape. The agency’s work often involves creating bridges between luxury and popular culture, partnering with celebrities, influencers, and cultural institutions to generate buzz and build brand equity. First Quarter also supports CSR initiatives and corporate storytelling, helping brands communicate their values and social impact in authentic, engaging ways. For B2B clients, the agency provides tailored communication strategies that support business growth and stakeholder engagement.
Services Offered by First Quarter
- Strategic reframing and brand communication strategy
- Campaign management and 360 activation strategy
- Digital marketing and content creation
- Celebrity and brand ambassador management
- Event planning and brand collaborations
- Public relations and media relations
- CSR and advocacy campaigns
- Long-term reputation management
- International brand management
Who First Quarter Works With
First Quarter is an ideal partner for brands in the beauty, luxury, culture, well-being, and food sectors that are looking to evolve their communication strategies. The agency is particularly well-suited for companies that want to move beyond traditional PR and embrace a more integrated, ecosystem-based approach to brand building. Whether you are a fast-growing startup or an established brand seeking a fresh perspective, First Quarter offers the strategic clarity and creative execution needed to stand out in a crowded market. Based in , , the agency is a strong choice for any organization that values thoughtful, long-term thinking over short-term tactics. First Quarter’s expertise in bridging different cultural and commercial worlds makes it a valuable ally for brands aiming to create lasting, meaningful connections with their audiences.
Key facts
- Team size: 1-10 employees
- SIC codes: 7311
Keywords & focus
Topics and areas First Quarter works with.
- strategy & 360 communication
- public relations & communications services
- strategic reframing
- campaign management
- business growth
- csr initiatives
- brand collaborations
- digital marketing strategies
- long-term impact
- public relations
- brand ecosystem
- celebrity management
- b2b
- 360 activation strategy
- marketing and advertising
- pr campaigns
- retail
- long-term reputation
- content creation
- advocacy campaigns
- brand communication strategy
- digital marketing
- brand reputation
- brand ambassador management
- event planning
- brand storytelling
- brand management
- collaborations
- international brand management
- services
- +9 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Varnish, Wix, Mobile Friendly
Industries served by First Quarter
First Quarter works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Frequently asked questions about First Quarter
Common questions and answers about First Quarter, their services, location, and how to work with them.
- Where is First Quarter located?
- First Quarter is headquartered in multiple locations.
- What services does First Quarter offer?
- First Quarter offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does First Quarter serve?
- First Quarter serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is First Quarter a verified PR agency?
- First Quarter is listed on Online PR. Verification status is shown on their profile.
- How can I contact First Quarter?
- You can visit their website at http://www.first-quarter.com
- How many reviews does First Quarter have?
- First Quarter has 0 client reviews with an average rating of 0.0 out of 5.
- When was First Quarter founded?
- First Quarter was founded in 2024.
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