Heads+Tales

Heads+Tales is a Toronto-based integrated communications agency founded in January 2023 by co-CEOs Amanda Shuchat and Katie Muir. The agency positions itself at the intersection of talent optimization and public relations, offering a full suite of services that include public relations, media relations, content creation, social media management, influencer engagement, digital strategy, corporate communications, brand storytelling, video production, and events. They also provide specialized offerings such as media training, executive coaching, performance coaching, and issues management, alongside a proprietary curriculum designed for overachievers that addresses burnout management and work-life integration. This blend of traditional PR and people-focused coaching sets them apart in the communications landscape.

Services and Specialties

Heads+Tales delivers a broad range of capabilities tailored to modern communications needs. Their core services include:

• Public relations and media relations
• Content marketing and brand storytelling
• Social media strategy and community engagement
• Influencer engagement and community-driven campaigns
• Digital strategy and content creation
• Video production and brand activation
• Corporate communications and issues management
• Social impact and storytelling for social change
• Performance coaching, executive coaching, and media training
• Culture hacking and innovation consulting
• Talent optimization and burnout management programs

The agency’s service list reflects a modern understanding that effective communications require both strategic messaging and a healthy, motivated team. Heads+Tales integrates these two elements by offering its proprietary coaching curriculum both internally for staff and externally as a client service, helping organizations foster creativity while preventing burnout.

Who They Help

Heads+Tales works with a diverse range of clients, from established brands to mission-driven organizations. Notable clients include Green Shield, Nando's, the Toronto Holocaust Museum, and Canada Goose. These partnerships span sectors such as healthcare, food and beverage, cultural institutions, and retail. The agency is particularly suited for brands that value storytelling with social impact, as seen in their work with the Toronto Holocaust Museum, as well as those seeking bold, culture-driven campaigns like their work with Nando's. Their approach resonates with organizations looking to integrate talent investment into their communications strategy, making them a good fit for companies prioritizing employee well-being alongside external messaging.

Approach and Philosophy

Heads+Tales employs a unique "culture hacking" methodology, aiming to embed brands into cultural conversations through innovative, sometimes unconventional strategies. This approach is underpinned by a strong focus on talent: the agency believes that investing in people—through performance coaching, leadership training, and a proprietary curriculum for overachievers—directly fuels creativity and results. The co-CEOs, Amanda Shuchat and Katie Muir, designed the agency to prioritize people as the core asset, embedding leadership training into daily operations. This philosophy extends to client services, where Heads+Tales offers burnout management and work-life integration programs as part of their communications package. The result is an agency that not only executes campaigns but also helps clients build internal capacity for storytelling and innovation.

Location and Credentials

Based in Toronto, Canada, Heads+Tales operates from a city known for its vibrant communications and marketing scene. Founded in 2023, the agency is relatively new but has quickly established itself with a distinctive model. While specific credentials like awards or certifications are not detailed, the agency’s client list—including Canada Goose and Nando's—speaks to its capability in handling high-profile, creative campaigns. Their focus on social impact, combined with their talent optimization services, positions them as a forward-thinking partner for organizations seeking both strategic communications and a healthier workplace culture.

Heads+Tales is a strong fit for brands and organizations that value integrated communications with a human-centered twist. Whether it’s a company looking to align its public relations with social impact, or a team seeking to improve internal culture while launching bold campaigns, Heads+Tales offers a rare combination of traditional PR expertise and modern coaching services. Their Toronto base and innovative approach make them a compelling choice for clients in Canada and beyond.