Shaftel Consulting

Shaftel Consulting works primarily within the public relations and communications sector, offering strategic support to organizations that need to refine their messaging and stakeholder relationships. Founded in 2023 by Emily Shaftel, the agency was built on the principle that effective communication requires a blend of creativity, precision, and project management discipline. While the firm is relatively new, its founder brings a depth of experience in strategic communications, creative production, and storytelling, which forms the backbone of the services offered to clients.

Core Services and Specialties

Shaftel Consulting focuses on a tailored set of services designed to help clients navigate complex communications challenges. The agency’s approach is rooted in strategic communications, ensuring that every piece of content or campaign aligns with broader organizational goals. Key capabilities include:

• Strategic communications planning and execution
• Creative production for multimedia and print assets
• Writing & editing for press releases, speeches, and reports
• Project management for communications campaigns
• Stakeholder engagement and relationship management
• Productivity-focused workflow optimization for comms teams

These services are delivered with an emphasis on clarity and efficiency. Shaftel Consulting does not rely on boilerplate solutions; instead, each project is approached with fresh eyes, ensuring that the final output resonates with its intended audience. The agency’s writing and editing services are particularly strong, with a focus on crafting narratives that are both compelling and factually precise.

Methodology and Approach

The methodology at Shaftel Consulting centers on strategic communications as a guiding framework. Emily Shaftel, the founder, describes herself as a strategic communicator and creative producer, which translates into a hands-on, collaborative working style. The agency begins each engagement with a thorough assessment of the client’s current communications landscape, identifying gaps and opportunities. From there, a project plan is developed, often incorporating elements of stakeholder engagement to ensure that all relevant parties are considered.

Project management is a core strength of the firm. Shaftel Consulting uses structured workflows to keep projects on track, whether the deliverable is a multi-channel campaign or a single piece of written content. This emphasis on productivity helps clients avoid common pitfalls like missed deadlines or inconsistent messaging. The agency’s small size allows for direct communication with the founder, which many clients find beneficial for maintaining alignment throughout the project lifecycle.

Location and Client Fit

While Shaftel Consulting is based in , the agency operates remotely, making it accessible to clients across different regions. This flexibility is particularly useful for organizations that need communications support without the overhead of a full-time in-house team. The firm is well-suited for nonprofits, small to mid-sized businesses, and corporate communications departments that require targeted assistance with writing, editing, or campaign management.

Shaftel Consulting is an ideal partner for organizations that value a consultative approach and appreciate working directly with an experienced communicator. Clients who need a steady hand to manage complex projects, refine their messaging, or engage stakeholders will find the agency’s services valuable. By focusing on strategic communications and creative production, Shaftel Consulting helps its clients tell their stories more effectively, without the noise of unnecessary marketing jargon.