The Nines

The Nines is an integrated creative communications agency that focuses exclusively on the Shelter sector—a term they use to encompass design, interiors, property, architecture, and home-lifestyle brands. Founded in 2024 by Tracy Baker, who brings 25 years of experience from luxury goods and advertising at houses like GUCCI, Pottery Barn, Westfield, Williams-Sonoma, YSL, and Myer, the agency serves businesses ranging from property developers and interior designers to architecture firms and luxury homeware brands. Based in , , The Nines offers hands-on, strategic counsel tailored to companies that want to build or refresh their presence in the home and design space.

How The Nines Helps Brands in the Shelter Sector

The Nines positions itself as a full-service partner for brands navigating the intersection of design, property, and lifestyle. Unlike generalist agencies, The Nines brings deep sector knowledge to every project, understanding that a property developer’s marketing needs differ from those of an architecture practice or a luxury homeware label. The agency’s founder, Tracy Baker, has spent over two decades in luxury goods and advertising, which informs a approach that blends brand strategy, public relations, and digital marketing. The Nines provides what they describe as "hands-on strategic counsel," meaning clients work directly with experienced professionals rather than junior account managers. This is particularly valuable for small to mid-sized businesses in the shelter sector that need practical, results-oriented support without the overhead of a large agency.

Core Services and Specialties

The Nines offers a comprehensive suite of services that cover every stage of brand building and marketing. Their expertise includes branding and brand transformation, public relations, communications strategy, creative services (logo design, websites, content creation), digital strategy (SEO, SEM), partnerships and collaborations, and tasteful events and experiences. For clients in architecture and interior design, The Nines can help with targeted PR campaigns, thought leadership content, and digital presence optimization. For property developers, they offer lead generation strategies, project management support, and crisis management counsel. The agency also works with luxury goods and homeware brands on collaborations, social media marketing, and online presence building. Key service areas include:

• Branding and brand transformation
• Public relations and communications strategy
• Creative services (logo design, websites, content creation)
• Digital strategy, SEO, and SEM
• Partnerships and collaborations
• Event planning and experiential marketing
• Crisis management and corporate counsel
• Social media marketing and B2B lead generation

Location and Client Fit

Based in , , The Nines is well-positioned to serve clients across the region, though their work is not limited to any single geography. The agency’s focus on the shelter sector means they are a strong fit for interior design firms, architecture practices, property developers, homeware brands, and luxury goods companies that want to elevate their public relations and marketing efforts. The Nines is also a good choice for startups in the home and lifestyle space that need foundational brand strategy and digital presence work. Because of Tracy Baker’s background in luxury and retail, the agency is especially adept at helping brands that sit at the premium end of the market. For businesses that value a tight, experienced team and a partner who understands the nuances of the design and property world, The Nines offers a thoughtful, hands-on alternative to larger, less specialized agencies. Their combination of brand strategy, public relations, digital marketing, and creative services makes them a versatile partner for companies looking to grow their reputation and reach in the home and architecture industries.